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Directive
United States
Приєднався 11 вер 2014
The world's largest tech brands trust the global team at Directive Consulting to bring their performance marketing campaign results to life. Directive's proven Customer Generation methodology has generated +$1B in revenue for clients in the last 10 years by blending best-in-class campaigns across Paid Media, SEO, Design, Strategy, RevOps, and Video.
It's time for tech companies to stop guessing about marketing ROI and start predicting sales revenue with industry-leading financial modeling. Build a winning game plan with Directive.
You can find our talented team in the Americas, EMEA, and APAC!
It's time for tech companies to stop guessing about marketing ROI and start predicting sales revenue with industry-leading financial modeling. Build a winning game plan with Directive.
You can find our talented team in the Americas, EMEA, and APAC!
B2B Blueprint - Prioritizing High-Intent Keywords in Paid Media - Episode 8
Today on B2B Blueprint, we're diving into an important topic for optimizing your marketing efforts-prioritizing high-intent keywords.
It's common to see budgets dominated by shorter-tail, high-search volume keywords. However, these often overshadow the longer-tail, higher-intent keywords that drive better results.
To help us learn more about structuring campaigns around intent, we're joined by Max Serrato, our Paid Media Operations Manager. Max will guide us through the ins and outs of prioritizing high-intent keywords, and share how you can implement this strategy in your own campaigns.
Be sure to like, comment, and SUBSCRIBE to Directive Consulting for more in-depth SaaS marketing insights and information from industry experts.
WANT TO UP YOUR SAAS MARKETING GAME?
Book an intro call: directiveconsulting.com/discovery-call/?UA-cam&
FOLLOW US:
Instagram: directiveconsulting
X: directiveagency
LinkedIn: ca.linkedin.com/company/directive-consulting
Facebook: directiveconsulting/
JOIN SOCIETY:
Interact with fellow marketers: directiveconsulting.com/join-society/?UA-cam&
OTHER RESOURCES:
✍️ Blog: directiveconsulting.com/blog/
👏 Case Studies: directiveconsulting.com/case-studies/
🤝 Join our Community: directiveconsulting.com/join-society/?
It's common to see budgets dominated by shorter-tail, high-search volume keywords. However, these often overshadow the longer-tail, higher-intent keywords that drive better results.
To help us learn more about structuring campaigns around intent, we're joined by Max Serrato, our Paid Media Operations Manager. Max will guide us through the ins and outs of prioritizing high-intent keywords, and share how you can implement this strategy in your own campaigns.
Be sure to like, comment, and SUBSCRIBE to Directive Consulting for more in-depth SaaS marketing insights and information from industry experts.
WANT TO UP YOUR SAAS MARKETING GAME?
Book an intro call: directiveconsulting.com/discovery-call/?UA-cam&
FOLLOW US:
Instagram: directiveconsulting
X: directiveagency
LinkedIn: ca.linkedin.com/company/directive-consulting
Facebook: directiveconsulting/
JOIN SOCIETY:
Interact with fellow marketers: directiveconsulting.com/join-society/?UA-cam&
OTHER RESOURCES:
✍️ Blog: directiveconsulting.com/blog/
👏 Case Studies: directiveconsulting.com/case-studies/
🤝 Join our Community: directiveconsulting.com/join-society/?
Переглядів: 25
Відео
B2B Blueprint - Elevating Your Content Strategy Game - Episode 7
Переглядів 53День тому
Today on B2B Blueprint, we’re going all-in on Content Strategy. Creating a winning content strategy can seem overwhelming, especially when you’re just going off keyword data. And how can you really understand your audience and create content that resonates, consistently? To help us explore deep content strategy, we’re joined by Senior SEO Strategist, Gabby Gurrister. Gabby’s going to help us mo...
B2B Blueprint - Hubspot Implementation - Episode 6
Переглядів 3014 днів тому
Today on B2B Blueprint, we’re diving into Hubspot implementation. If you’re wondering how to streamline your marketing processes, maintain accurate data, and efficiently run your digital campaigns, HubSpot might just be your answer. However, the idea of implementing a new system like HubSpot can be overwhelming. That’s where an experienced implementation partner can make all the difference. Joi...
B2B Blueprint - Google Ads Match Type Leniency - Episode 5
Переглядів 5021 день тому
Today on B2B Blueprint, we’re diving into a crucial aspect of Google Ads management: Match Type Leniency. In recent years, Google has become increasingly creative with how search terms match to keywords, regardless of their designated match types, which can lead to significant wasted ad spend. Joining us today is our very own Associate Director of Paid Media, Sam Calhoun, to explain how to mana...
B2B Blueprint - Share of Voice Analysis - Episode 4
Переглядів 40Місяць тому
Today on B2B Blueprint, we're tackling a fundamental challenge in SEO: understanding your market share and leveraging it for growth. SEO reporting often falls short, leaving marketers without a clear view of their organic impact. But fear not, because we have the solution: Market Share Analysis. Market Share Analysis, or "Share of Voice" analysis, is crucial for every B2B marketer who wants to ...
SaaStock USA - Day 3 Recap Sizzle
Переглядів 3Місяць тому
Sadly, this is our final day at the SaaStock USA marketing conference. Check out the sights and sounds from Day 3. We're looking forward to attending next year!
SaaStock USA - Day 2 Recap Sizzle
Переглядів 4Місяць тому
The Directive team is in Austin, Texas, attending the wonderful SaaStock USA marketing conference. Check out the sights and sounds from Day 2.
SaaStock USA - Day 1 Recap Sizzle
Переглядів 3Місяць тому
The Directive team headed off to Austin, Texas to attend the wonderful SaaStock USA marketing conference. Check out the sights and sounds from Day 1.
B2B Blueprint - How TAM Development Boosts B2B Growth - Episode 3
Переглядів 40Місяць тому
Today on B2B Blueprint, we're breaking down a fundamental marketing question: how can I reach the right audience with the right message to drive customer pipeline growth? TAM Development has a huge part to play in answering this question. By understanding your Total Addressable Market, you can unlock huge opportunities for growth. Today we're joined by our Associate Director of Paid Media, Andr...
B2B Blueprint - The Art of Nurture Streams - Episode 2
Переглядів 69Місяць тому
B2B Blueprint - The Art of Nurture Streams - Episode 2
B2B Blueprint - The Functional Content Advantage - Episode 1 Part 2
Переглядів 492 місяці тому
B2B Blueprint - The Functional Content Advantage - Episode 1 Part 2
B2B Blueprint - The Functional Content Advantage - Episode 1 Part 1
Переглядів 1192 місяці тому
B2B Blueprint - The Functional Content Advantage - Episode 1 Part 1
The Verdict on Paid Media Platforms in 2024
Переглядів 532 місяці тому
The Verdict on Paid Media Platforms in 2024
Directive Christmas 2023 Hype Video
Переглядів 102 тис.7 місяців тому
Directive Christmas 2023 Hype Video
17 B2B Paid Social Targeting Mistakes
Переглядів 867 місяців тому
17 B2B Paid Social Targeting Mistakes
Don't set it and forget it in paid social
Переглядів 598 місяців тому
Don't set it and forget it in paid social
First-party data in advertising is a must
Переглядів 568 місяців тому
First-party data in advertising is a must
First-party data in advertising is a must
Переглядів 549 місяців тому
First-party data in advertising is a must
Don't set it and forget it in paid social
Переглядів 3210 місяців тому
Don't set it and forget it in paid social
17 B2B Paid Social Targeting Mistakes
Переглядів 2911 місяців тому
17 B2B Paid Social Targeting Mistakes
What does sucess working at Directive look like?
Переглядів 11011 місяців тому
What does sucess working at Directive look like?
Paid Social Targeting Mistakes: Setting it and forgetting it
Переглядів 2111 місяців тому
Paid Social Targeting Mistakes: Setting it and forgetting it
Great
I tried to understand but the music is so annoying
Would it be counted as an InMail when the prospect clicks the buttons in the message flow?
Please share this sheet for learnings 🙏
This was super helpful Brian and Jordon. Is this startegy still helpful? Like i can see you have uploaded this video alsmot 3 years back, so is it still as effective as it was then?
Wondering the same
how many people take the credit and make this a loss leader? seems like an insane offer that people will take advantage of?
Extremely helpful, thank you
Thank you for that informative summary
Interactive and informative at the same time! A perfect way to catch the younger generation's attention
Excellent!
easier to grasp the term, thank you!
Broad and STAG I think took the wind out of this
not showing me how!!!
can you chat with the person and will it show in our messages?
Brand campaigns are essential because they have the highest ROAS and share attribution across all channels allowing Google to optimize your entire funnel.
Great videos man. Straight to the point with useful info. Subscribed
Damn, I'd be wrong on them too, haha, great vid!
The wisdom in this content led to significant self-development. A similar book I read was instrumental in my journey. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight
Hello
Sorry, and do not take this as a critique only, but videos with most texts are no longer attracted to the public. Despite the beautiful effects and the sound perfectly aligned with what was shown, the storytelling to the general public could be more engaging. But of course, this is all related to what you're looking for with the video.
Great job
Couldn't explain it better myself! SERP audit is very useful in SEO, otherwise you're blindly guessing based on data that doesn't directly represents search results.
Slurred speech. It is hard to understand what you're saying.
Thank you for the feedback, will work on that for the next one
Great work! Love the motion and sound design 🤯
lol what's with the goggles?
Can I see the personal's profile who clicked the message?
Awesome video. Appreciate your time and expertise, my friend.
by
Nice
Now that is smart
LOVE this! I'm going to sit down and build out something like this right now for an IT company I'm working with. Thanks for the tutorial, data, and ideas
Thanks - very informative!
Hey Tim, so taking this into account, imagine I want to make LinkedIn my main point of conversion. Would this work?: - Generate intent-focused Search campaigns on Google Ads that maximize clicks - Utilize Clearbit's free visitor report or HubSpot's prospecting tool to look at company accounts that visited my site. - Reach out to and/or run conversion-focused ads on LinkedIn towards these accounts. Along that process, I do understand the importance of narrowing down targeting based on Firmographics. But I figure this should be a much more accurate approach than generating a TAM list. Not implying we shouldn't create one, but wanted to get your feedback on it. Thoughts? Cheers!
Promo'SM
And he offers all of his advice for FREE!!!!
So nice ❤
Nice ❤
Nice ❤
Nice❤
Good❤
good style
Can I please have a shout out in your next video?
No
Please🤨
These shorts get more and more pathetic.
Why’s that, Lissa? Would love your feedback
Loving that you're a numbers guy.
i would love to be able to get a version of this template to test out
It's called "bandwagon". Apple is a brand that people will always hop to because society is dumb as fuck. They have proven time and time again that their products are inferior but nobody cares cuz it's "aPpLe" keep wasting your money 😂
Yeah, just like the Apple Car... LMAO. IOW, this is never gonna happen. Apple can't innovate; that was ALL Jobs. All they do now is repeat and resell. Everything else is pure concept (aka "bulls**t").
Apple will lose. People are starting to wake up to how Apple has played and treated their customers over the past 2 decades. They use slave labor essentially for a lot of their products and they purposely make their products stop functioning well after a year or two. I hate Apple and I will NEVER pay for anything they make again
Yeah and everything apple will skyrocket in price because of there greed
Considering launching conversation ads. Personally, i ignore all LinkedIn messages. Wow, you have a $800 daily budget!